Article in Brief: You will learn why you need to build an email list now and the best email marketing service for your blog.
I was dumb and stupid when I started blogging.
No email list, no lead magnets, no money.
Everything I did was at rookie level.
Seven years later, my blogging life saw a tremendous difference when I read something that “Your money is in the email list”.
I also discovered how to start a successful online business.
I spent a fortune on social media. In fact, my Facebook account had more than 4,000 connections while My LinkedIn profile enjoyed the capped 10k followers (It still has about 30k followers and yes, you can follow me).
But there was a problem.
Although my Facebook followers and LinkedIn connections liked my posts, none of them bought my products or services.
Something was not right.
My investment was going in the wrong direction and I needed to do something urgently.
As if that was not enough, the social media networks changed their algorithms.
My Facebook posts which used to get at least 500 likes and 50 comments started getting 5 likes and no comment.
It seemed as if the whole world was ganging against my online business.
That is the time I started taking the issue of building an email list seriously.
You too need to think.
See those followers that you have on Facebook, Twitter, LinkedIn, Instagram, etc.?
They can disappear overnight.
The only real estate investment when it comes to all online businesses is your email list.
Don’t say I didn’t warn you.
Have you ever asked yourself why companies need your email when signing up for their services?
It is because the money is in the email list.
The main difference between successful and unsuccessful companies is the size of their email lists.
Successful companies take the issue of email marketing with the seriousness it deserves.
On the other hand, owners of failed companies take most of their time investing working hard on everything else except email marketing.
Today, I am going to show you the importance of email marketing to your business.
As you know, nobody can take an email from you.
Once you get an email subscriber, that email becomes your asset.
Even if a subscriber unsubscribes, you can contact them and have a chat!
The email acts as a lead linking you with the potential client.
Anybody who is ready to leave an email on your website can become a client or an ardent follower if well nurtured. If your email subscribers will not buy from you, they will do the next best thing – recommend your service or product to other people.
Do you feel like starting your email list now?
Who should have an email list?
Whether you are a newbie or you have been blogging for a long time, having an email list is the surest way of making money online and becoming rich.
I am sure this is not the first time you have heard about money in the email list.
Thousands of bloggers and online entrepreneurs cannot be wrong in one issue.
You need to build an email list if at all you are going to succeed.
Here are the reasons why you need an email list now.
Reasons for having an email list right away
1. Relationships start in the email inbox
If you want to create relationship with anybody, then you need access to their inboxes.
Great things happen through emails.
Have you ever wondered why all successful businesses have mailing lists?
It is because they know the immense power of email lists.
2. An email list will help you grow your business
You don’t need thousands of subscribers to realize the power of email marketing.
You must start somewhere.
Start with your email and then add emails of your family members.
Tell your friends about what you are doing and if they are interested, let them in.
Create a nice lead magnet and share it on your blog or on social media.
Set giveaways and get emails in exchange of information.
You will have a large email list within no time.
Better still, people are always willing to give their best email address in exchange of great information
3. Email marketing will help to grow your traffic and blog ranking
Sending out emails to your subscribers is the surest way of getting instant traffic to your blog.
Forget everything you must have heard somewhere.
Things like “If you create awesome content, people will definitely find it and read it”
Such misinformation does not work.
If you want people to visit your blog and share your article, you must email them and tell them to do exactly what you are thinking.
And is there any better method of doing it than by sending emails?
Social media cannot outdo email marketing because social media algorithms no longer favour posts that take people away from the sites into individual websites.
An increase in your mailing list causes an increase in the amount of traffic you get.
An email list can help you to grab the top positions in Google.
Example: How email marketing can grow your blog traffic
Let’s imagine you have an email list of 30,000 subscribers who love the kind of content you create.
You have written your latest post on “how to grow an email list and become rich” and sent it to all of the subscribers.
Even if the email open rate is 20%, this means that approximately 6,000 people will open your email.
Again, let’s assume that only 10% of those who open your email click the link and read your article.
This means that about 600 people will be reading your article within a short time of sending your email.
How powerful is that?
This is a very very powerful way of reaching your audience.
Did you know that if many people view your page in a short time you can get first page rankings on Google and other search engines?
The same principle applies to games and other important events.
Several people view an event at the same time. In the eyes of Google, the page is seen to have more authority and thus it is pushed up the search engine results pages.
When starting out, you may not have thousands of email subscribers.
If you don’t start, you will never have any email subscribers at all.
Take the wise step now and start building your email list.
4. Email will set you apart as a leader in your industry or niche.
As you keep sending emails regularly, your subscribers will continue to trust you and your brand.
They will trust what you have to say on your niche.
You will become a leader in what you do and when opportunity arises, you will be their best option.
Sending regular emails keeps your name and content fresh in the minds of your readers.
Unlike social media marketing where you are not sure of delivery of your messages, email marketing is a sure way of getting your message delivered in the inboxes of your subscribers.
No social marketing platform gives you the kind of audience you get with email marketing.
5. People opt into your emails willingly
Email marketing involves getting subscribers into an email list and then converting them into loyal fans, customers and brand ambassadors.
On the other hand, social media platforms give you the means of pushing your message to the audience even when they are not interested.
Clearly, only emails help you connect with people who want to hear from you.
They care about what you have to say and that is why they are ready to give their emails to get something in return.
Your email subscribers believe that you are amazing and your information is going to change a thing or two in their lives.
Furthermore, you can use your email list to ask your subscribers what they would like to hear from you or to gather comments on your business.
Since your subscribers trust you, they will give you deep insights which can enhance your brand.
Sharing of personal information, your failures and success, with people in your email list gives you a deeper and personal connection which cannot be found anywhere else.
In the end, you will find that an email list has helped you in building trust between you and your subscribers.
6. Email will help you sell to your subscribers
See how Amazon.com sells products through email marketing:
Now that your subscribers love you and care about what you say, they can trust your products or services.
Even if you may not have a product at the moment, having an email list will help you make money online at some point.
After all, why are you creating an email list if you are not interested in making money?
You can sell your personal products or become an affiliate of existing products which are in line with your subscriber’s needs.
Recommending a product to subscribers who already trust you will make it easy to make money than posting affiliate links randomly on every social media network.
Many websites spend most of their resources in building up that trust and sharing good things with their audiences and money always follows them.
You too can become a successful online entrepreneur if you take this step in creating an email list.
The money is in the email list.
Your email list can help you have multiple streams of income.
7. Your email list can grow other social networks
Social media platforms are important too.
Although many of them changed their algorithms, they are good for SEO and for getting new subscribers.
Your email list is an important tool which can be used in growing your social media networks.
Chances are high that your email subscribers are active on social media.
Now that they trust you, you can tell them that you are available in various social media platforms.
A majority will connect with you instantly.
You can even entice them by creating quizzes, free giveaways and competitions on social media.
Their actions will give you even more followers and you may grow your audience organically as your email subscribers earn you more social media followers.
These are enough reasons to make you want to start an email list.
At first, you may feel overwhelmed.
But I am going to walk you through the steps of doing it.
8. Email marketing breathes life into your content
The best email marketing services makes it possible to attract visitors to your blog. For instance, it is possible to convert a one-time visitor into a regular visitor by publishing content which they want. This is where email beats all forms of marketing.
Email marketing is able to boost the number of repeat visitors. How many times does a visitor visit a website before buying?
Researchers have shown that buyers need to trust a website before they can buy from it.
And what is the best way of building trust other than email marketing?
There is none.
Email marketing saves money.
In fact, for every $1 invested in email marketing, the return on investment is at least $32.
Email marketing has the highest return on investment.
Why not invest in something that has teh highest ROI?
How to start an email list that brings you money
What is the best way of creating an email list?
If you think that you can just ask for people’s emails and store them in a book or in a Microsoft Excel file or on Google sheets, then you are wrong.
Using free platforms such as Yahoo Mail, Gmail, Qmail, Outlook will even make you look unprofessional.
It is just like having a free website that looks like this: makingmoneyathome.wordpress.com.
Let’s say you have 100 people you would like to email, how are you going to send them personal emails addressing them by their names using Gmail?
The only way of doing this is by crafting an email for each person.
This is time-consuming. You need to update your blog and do a few things here and there.
You don’t have all day or all night pretending to write an email the old-school way to your email list that is kept in a dirty old exercise book!
The Right way of creating an email list
The best way of creating an email list is to use the service of an email service provider (ESP).
Here is a review of the best email marketing software.
An email service provider is a dedicated email management system which helps you in capturing new emails, organizing your subscribers, writing and creating amazing emails and newsletters.
Better still, a good email service provider helps you in automating the process of sending emails to your subscribers based on their actions.
For example, you have received emails from various websites immediately after signing up or after giving them your email.
That is the power of email marketing.
It makes things easier and developing relationships faster and more efficient.
An email marketing service can help you organize your information and segment your subscribers however you want.
Once you use a good email service provider, you will be able to send regular emails, see how many people have opened your emails, how many subscribers clicked on links in your emails, how many new subscribers you gained for a given period etc.
Best of all, you can automate the process of communicating with your subscribers and focus on other things and periodic updates.
Now that we have talked about email service providers, how do we get the best and which one do we recommend?
The most recommended email marketing service for beginners
If you are starting out, I personally recommend using Constant Contact.
Advantages of using Constant Contact email service provider
1. You get a free 60-day trial period with Constant Contact
I know you understand what the word trial means.
No credit card required!
You shall try your hands in email marketing for two full months without paying a cent.
If you are serious, you will use this time well in building a massive email list – without paying anything.
Constant Contact is the leading email service provider in this respect.
You will not find another email marketing service which gives such a long trial period.
After the free trial, you will pay for the email marketing service and the prices are just comparable to other email marketing companies.
In fact, Constant Contact is even cheaper than most of them.
If I were you, I would grab this opportunity and get the free trial immediately.
2. Constant Contact is easy to use
The ease of use of email marketing software dictates its applicability to new users.
One thing I love about Constant Contact is its ease of use.
I have used it in some of my websites and I did not have to learn anything difficult.
In fact, if you are using HostGator web hosting service, it comes as part of the package.
You can sign up for Constant Contact right from the Cpanel.
Constant contact is beginner friendly and so simple that you will only need to drag and drop your templates to get started.
With a little customization, you will be sending your emails in a few minutes.
For instance, you will need to drag and drop your logo, pictures in Constant Contact email templates and links and you will be ready to send emails.
3. Advanced Tracking and Analytics Features
Constant Contact provides the best user experience for beginners and great features too.
You will realize that as you advance in your blogging career, you will need better analytics for your blogging world.
For instance, you will need to know how many emails were opened, which emails have higher open rates, when is the best time to send emails, the bounce rates, A/B testing, desktop vs mobile use, clicked links, conversion rates, etc.
All of these metrics are readily available on your Constant Contact dashboard.
Best of all, you can enjoy all features without any limitation in your 60 day trial period.
How cool is that?
Try Constant Contact Now
What should you look for in the best email marketing service
Choosing the best email marketing service may make the difference between growth and stagnation.
Here are a few considerations that should help you grab the leading email marketing service.
1. Your stage in email marketing
This is called self-examination.
If you are a newbie, there are some easy-to-use email marketing services that will deliver impressive results.
If you have been in business for some time and you need better analytics, you can go for comprehensive email marketing packages.
It is always better to grow in small steps than to leap forward in one huge step only to make five huge steps backwards.
2. Ease of Use of the email marketing service
How easy is the service? Can newbies use it?
Does it require hiring of experts to get things started?
You should never go for email marketing software which is too complicated when you are a newbie.
Things will get out of hand and you may end up spending too much time learning how it works or hiring professionals to love email marketing.
Constant Contact is so easy to use that it will be harder not to succeed with it.
You can easily integrate your form builders with Constant Contact and start your email marketing journey without fail.
3. Email Automation of the email marketing service
You need an autoresponder if you are going to succeed in email marketing.
An autoresponder is an email marketing system which enables you to send automated emails based on actions done by an email subscriber. For example, you can configure your email marketing service to deliver an eBook directly to a subscriber’s email once a subscriber gives their email on your website. The autoresponder helps you and does the work for you automatically.
It uses the principle of “Set it and forget it”
4. Reporting capability of an email marketing system
You need to know how your email marketing campaign is doing.
The best way of doing this is by tracking your progress.
Therefore, the best email marketing system should provide you with ways of viewing and analyzing your results.
Tracking allows you to adjust your email marketing campaigns to meet specific goals.
5. Price of the email marketing service
Anything good has a price tag.
We are talking about a service which will help you make money in this case.
The best email marketing service should not be too cheap or too expensive.
You should always use a service you can afford to pay without straining.
Advantages of using Constant Contact email marketing service
Constant Contact is one of most popular email marketing service providers for small and medium businesses.
It is the fastest growing email service provider because it is simple and easy to use.
Furthermore, it comes preloaded with the WPForms plugin. This means that you can easily add add a Constant Contact checkbox to any WordPress form on your site.
Constant Contact has more than 100 pre-designed email templates, intuitive built-in drag and drop editors and is easily customized.
You can collect email addresses from any place on your website or social media with a few simple clicks.
Key features of Constant Contact email service
- Ability to upload email lists from MS Excel, Gmail, and Outlook
- Easy email management system
- Built-in heat tracking tool which shows you where subscribers click
- In-built tools to send customized messages
- Ability to segment email lists based on interaction with your content and tags
- Tracking capability to show unsubscribes, bounces, and inactive emails
- Monitoring of email campaign activities for A/B testing
- Nice customer care support through live chat support, emails, and discussion forums
- The great Constant Contact 60-day free trial with no credit card required
- Affordable pricing after free trial starting at $20