Why do companies give away free samples?
What better way to promote your business than through the use of free samples. The success of a business heavily relies on the promotion techniques that are implemented by the business. One major mishap in the promotion of a product may result in very serious consequences. Free sample is one of the most persuasive forms of business promotion.
Despite the cost of implementing this method of product promotion being high, it is a very efficient technique. A company that offers free samples stands a higher chance of retaining its regular customers as well as attracting potential customers. Free samples are a very wise marketing strategy since it sends a great message to the clients and creates a good first impression.
The sole purpose of product promotion is to retain customers and gain new customers. Some of the benefits of giving away free samples include:
1. Increases awareness and publicity
People instantly fall in love with free goods. If you offer free samples, you instantaneously increase the popularity of your product.
2. A sign of confidence
Free samples show that your company is generous and trusting. They are also an indication of the company’s confidence in the quality of their products.
3. Receive feedback
Free samples guarantee instant feedback which can be of great help for your business.
FreeStuffCa have came up with an infographic to explain exactly why they gave away freebies. The title of it is called “The Ideology of Freebies & Why Companies Give Away Their Products for Free”.
Have a look at this infographic: